Perk is a new line of coffee, creamers, and sugars. I created a new identity and a unique logo, along with a point of purchase and package design. I used warm yellow colors for the circle to imitate the sunrise, emblazoned with the bold white icon and wordmark of the logo itself.
The point of purchase for Perk giving the potential customer easy access to the product.
I used reclaimed materials for the packaging, and a line of natural sugar to set Perk apart from the competition of larger corporate coffee chains. I also created several different flavor designs that capture the brand essence of perk to be used for creamers.