Business leader with 9+ years of experience design, marketing, analytics, and partner management. Adpet at building scalable teams, processes and tools from scratch, I'm an innovator at heart with deep knowledge of customer acquisition in online and offline media.
July 2014 - Present
Built creative services department from scratch, moving from sole designed to team-manager in 2 years. My focus included rapid prototyping of new ad concepts, hiring and retaining two team-members on creative team, scoping out and implementing new vendor partnerships, building a robust token system to provide services to clients, analyzing performance via a/b performance test, and providing cross-functional feedback to improve our product capability set.
Key wins include: Improving ROI performance for advertising client by more than 3x through a/b performance tests, servicing a book of business valued at $3M in Q4 2017 alone, and servicing over 250 different customers with needs ranging from interactive video to custom built brand surveys
June 2011 - July 2014
Integral part of the engineering team delivering optimization of website UX, marketing collatoral, product enhancement, and cultural initiatives. #UI/UX #teamplayer #growth
Key wins include: Improving online lead conversion + product sales 80-100% through user path optimization, increasing ad campaign CTRs by 2x via a/b testing, and onboarding new media partners.
May 2010 - June 2011
I worked on a variety of advertisement projects, from magazine, to billboard, to radio. I also created print and web sales collateral used at trade shows and events, and developed and implemented a project called “I Heart Small Business” to engage new customers.
2009 - Present
I have over 9 years of design experience, working on a range of projects from UI/UX web design and development to employee handbooks and branding. I designed and brought to print a 60-page magazine called Kusheen that has grown its presence into 1000’s of followers. I have trained myself to be on the edge of new print and web design trends.
The Art Institute of Charlotte
Bachelor of Fine Arts
August 2009 - May 2010
The Art Institute of Charleston
Bachelor of Fine Arts
August 2008 - May 2009
843 693 0579